Privacy Policy

Controller

Utilife Software Publishing operates Utilife and is responsible for handling personal information collected through the service.

Information we collect

We collect account details, business setup information, product usage records, lead/contact submissions, affiliate records (including a payout number you provide), and payment review information such as submitted receipt files when you choose manual payment review.

If you use the loyalty tools, you may enter customer details such as a name and a contact identifier (a phone number or email) so a customer can be recognized across visits. You are responsible for the customer information you enter, and we process it to run the loyalty feature on your behalf.

How we use information

We use information to provide the apps, maintain login and access, review payments, support customers, prevent abuse, improve product reliability, and comply with legal or operational requirements.

Why processing is allowed

Depending on the activity, we process information because it is needed to provide the service or take steps you request, to comply with legal obligations, or for our legitimate interests in securing and improving Utilife, provided those interests do not override your rights. Where consent is required, we ask for it.

Service providers

We use third-party providers for hosting, database, authentication, communication, and payments. These providers process information only as needed to operate the service.

We also use Microsoft Clarity, an analytics service, on our public pages only. It is described under Cookies and tracking below.

If you allow advertising tools, we also use Meta Pixel in your browser and Meta Conversions API from our server. Meta processes information for measurement, advertising, and its own purposes.

Feedback and help

If you send feedback or ask for help through our form, we keep your message, the app and page it came from, and an optional email address. If you are signed in, we also link it to your account. We use messages to improve Utilife and help with questions. An email address you provide is used only to reply about your message. It does not sign you up for marketing.

We may use AI tools to help us read and sort feedback, after automatically removing detected email addresses and phone numbers.

Only our authorized administrators can review these submissions. We use our hosting and database providers to store them, Resend for link-only email alerts, and Telegram for alerts that include the message text and a link to our admin inbox. We do not put your reply email field in alerts. Your message itself may contain contact details, so please do not include customer details, passwords or payment information.

After 12 months, we remove your contact field and account link and automatically remove email addresses and phone numbers from the stored message. We keep the remaining message for product analysis for up to three years from submission, then delete the submission. Removing contact details does not guarantee that every personal detail in free text is removed. You can use our contact page to ask about or request deletion of your feedback.

If you choose Messenger, you send a separate message through that service. Telegram and Messenger copies, and any email reply conversation, are separate from the submission stored in our database.

Cookies and tracking

We use cookies and similar technologies. Essential cookies keep you signed in and keep the apps working. First-party cookies remember a referral and where you arrived from for up to 30 days so credit is assigned correctly.

To understand which pages and demos lead to signups and improve our products, we use a random visitor ID in a cookie on our own domain for 30 days. Our server reads it; page scripts cannot. We never send this ID to Microsoft, Meta, or any other tracking service. We record the first page you visited, the external site you came from, campaign tags, and selected actions such as viewing a demo, signing up, paying, first use, or applying as an affiliate. When you sign up, we link the visit to your account. Only our authorized administrators can view these journeys, including your account email. We use them for product and funnel insight only, never to contact individuals.

We use our legitimate interests in improving the service for this first-party measurement. You can object through the existing Privacy choices link at the bottom of the page. This stops future journey tracking and removes the visitor ID cookie in this browser. Clearing site data or changing browsers can lose that choice. We do not set this visitor ID or load Clarity for visitors in the EU, EEA, UK, or Switzerland, or when we cannot determine the country.

On our public pages only, such as the home page, product pages, guides, and demos, we use Microsoft Clarity to understand how visitors move through the site. It records interaction such as clicks, scrolling, and mouse movement, and builds heatmaps from it. We run Clarity on its strictest privacy setting, so page text and images are hidden and anything you type into a field is never captured. Clarity sets its own cookies to recognize a returning visit.

Clarity does not run where personal information is shown or entered. It is switched off on your dashboard, on the admin and affiliate pages, on the sign-in and sign-up pages, and on every customer page reached by a QR code or a shared link, including a loyalty card, an order page, and a bill split.

Clarity is a Microsoft service and the information it collects is stored on Microsoft servers in the United States. Microsoft keeps recordings for 30 days and heatmap data for 13 months. Under the terms of the free version we use, Microsoft may also use that information for its own purposes, such as improving its products.

Before Clarity loads, we tell Microsoft that advertising storage is denied. Microsoft states that in this case Clarity does not share any data with Microsoft Ads. Clarity remains subject to your analytics objection in Privacy choices.

If you allow advertising tools, Meta Pixel records page visits and selected actions in your browser. Meta tools only load on our public pages (home, product pages, guides, affiliate and sign-up pages), never on account, admin, or customer pages. Meta may set its own cookies. Our server may send Meta an event when you create an account, submit an affiliate application, start a checkout, or complete a payment. For a payment, the event includes the plan and amount paid, never your payment method or receipt details. These events can include hashed email and account identifiers, Meta browser cookie identifiers, your IP address, browser information, the page address, and ad attribution details. Your choice at checkout is recorded with that checkout so the payment event follows it. We delete the IP address, browser information, and cookie identifiers from our records once the event is sent. If an event cannot be sent, we stop retrying after 6 days and delete them then, normally within a day of that.

We run Clarity under our legitimate interests, not consent. You can object in one action from the Privacy choices link at the bottom of the page. An objection turns Clarity off in this browser until you allow it again. The choice can be lost if you clear site data or use another browser or device.

Advertising tools are off unless you consent to them. An advertising choice is stored in a separate first-party cookie for up to six months. If that cookie is absent, invalid, expired, or for an older policy version, advertising stays off.

You can also give your advertising choice with the optional checkbox on the sign-up form.

How long we keep information

We keep personal information for as long as your account is active and as long as needed to run the service, meet legal, tax, and accounting obligations, and resolve disputes. Payment receipt files are kept as a record of the payment review. When information is no longer needed, we remove or anonymize it.

Visitor source snapshots and signup links expire after 90 days, even if your account remains active. A scheduled cleanup deletes them and removes visitor IDs from events older than 90 days. The visitor cookie itself lasts 30 days. These limits apply to journey insight; account and payment records follow the retention described above.

Your rights

You can request access to a copy of your personal information, ask us to correct or delete it, object to certain processing, request a portable copy where applicable, or file a complaint with the National Privacy Commission. Some apps also let you export your own data directly from your dashboard. To make a request, use the contact page or email us at utilife.apps@gmail.com. If you are a customer of a business that uses our loyalty tools, please contact that business first, since your details there belong to them.